Chabill’s Tire & Auto
Voted MTD’s Tire Dealer of the Year!

Modern Tire Dealer

Modern Tire Dealer is a premier resource for tire industry experts, giving in-depth news, market data, and analysis of current automotive industry trends. MTD provides insightful information to organizations through print, digital media, and custom content services, keeping dealers informed and competitive. Modern Tire Dealer is a go-to industry knowledge resource and an efficient advertising platform that helps businesses engage with their target audiences thanks to its expert-driven content and wide reach.

Tire Dealer of the Year

Every year, the Modern Tire Dealer of the Year award is given to an automotive industry professional who has made a significant impact on the tire business. This award honors creative thinking, community involvement, and corporate leadership. Every year, the winner is profiled in-depth in an MTD exclusive article with front page presence on Modern Tire Dealer’s September edition. Along with industry recognition, a $1,000 donation is made to the recipient’s preferred charity by MTD, along with a portion of advertising proceeds from that month’s MTD edition.

Beth Barron – Driving Chabill’s To Success

Beth Barron is the second-generation leader of Chabill’s Tire & Auto Service, a family business rooted in Morgan City, Louisiana. Founded by her father, Charley Gowland, and co-founder Billy Parker in 1968, Chabill’s has been a staple in the community for decades. Barron’s early connection to the company began with weekend chores in her father’s office, but after earning her degree from Northwestern State University, she returned to the business full-time. Beth worked her way through various corporate positions within the company, gradually taking on more responsibilities, and eventually, before her father’s passing in 2019, she was named CEO.

Under Barron’s leadership, Chabill’s Tire & Auto Service has continued to thrive as a community staple, with a strong focus on enhancing customer service. Beth Barron’s focus has honed internal processes and improved how the company operates, using her experience in her previous corporate roles to guide her decision-making. Though some of her changes have been more modern than her father might have envisioned, the core commitment to delivering exceptional service remains at the heart of Chabill’s values.

Chabill’s Tire & Auto Service

For over 50 years, Chabill’s Tire & Auto Service has proudly served the automotive needs of communities across Southern Louisiana. From humble beginnings in 1968, Chabill’s has grown to 18 locations, providing top-quality tire sales and auto repair services that Louisiana customers have come to trust. With locations stretching across Louisiana from New Orleans to Baton Rouge, Lafayette, and everywhere in between, a Chabill’s location is never far when you need expert care for your vehicle.
Chabill’s services cover a wide range of automotive repair services and tire-related needs, including tire installation, balancing, wheel alignment, TPMS service, flat tire repair, and tire rotation. Whether you’re looking for premium tires from brands like Michelin, Goodyear, Bridgestone, Continental, or Firestone, or exploring options like Pirelli, Cooper, BFGoodrich, Yokohama, or Hankook, Chabill’s has the right tire for every vehicle.
Success is in the People

At Chabill’s Tire & Auto Service, our people are the foundation of our success. While providing top-tier tire and auto services is what we do, it’s the individuals who make those experiences exceptional for our customers every day. Beth Barron, Chabill’s CEO, credits the Chabill’s team as the driving force behind the company’s accomplishments. She recognizes that the award for Tire Dealer of the Year is as much a testament to the dedication of the team as it is to her leadership.

“Our team of technicians and staff members are the face of Chabill’s, interacting with customers daily and ensuring every visit feels personal. They’re committed to offering responsive service, honest recommendations, and clear communication from start to finish. Each team member is highly trained and certified, bringing professionalism and care to every service they provide.”

Beth firmly believes that without the hard work and commitment of her team, achieving such prestigious recognition wouldn’t have been possible. They are the core of what makes Chabill’s Tire & Auto Service stand out—delivering friendly, reliable service and keeping our customers informed and comfortable throughout their visits.

From our clean and welcoming waiting areas to the professionals working behind the scenes, every part of the Chabill’s experience is centered on people—both our customers and our dedicated team. This people-first approach is what drives us forward and allows us to consistently provide service that goes beyond our customers expectations.